E-Business Intelligence and Offshore Development
We have developed a comprehensive framework that enables e-business intelligence for organizations. It provides powerful business insights and helps them build lasting relationships with customers.
This framework offers a
- Data cleaning and ETL
- Data access, analysis and reporting
- Integration with external data and business
The framework's features include:
- Customer analytics: Organizations are
provided with a precise, 360 degree view of online
customers. Customers are profiled based on their
demographics, browsing behavior, purchase history,
etc. This helps in the measurement of customer
attrition rate, customer profitability, etc.
- Marketing and e-sales: This feature
allows organizations to develop focused marketing
strategies to target customers effectively. Target
marketing is enabled through analyses of market
segmentation, cross-sell/up-sell opportunity
identification, lead qualification, measurement of
online campaign effectiveness, prediction of
customer propensity to buy, shopping cart analysis
for product/category management and measurement of
sales organization performance
- Portal Management: This provides a set of analyses that provide insights into web site activity. This in turn helps improve web site effectiveness and manage future growth.